What QuIPS does
1 – QuIPS takes each email (forwarded to firstname.lastname@example.org) and strips it down to its individual components.
You will be astonished to learn how many weblinks (or URLs) there are in most email marketing campaigns. It is not uncommon for there to be 40+ links in even the simplest looking email – many of them hidden from plain sight. These links include tracking and monitoring links which are used by many legitimate senders.
2 – QuIPS analyses the origins of each internal component of an email against a global list maintained by the respected provider IPQualityScore (IPQS) who are a leading manager of global, real-time fraud alerts.
We check each component against the IPQS benchmark score for malicious URL detection.
- If the URL scores a 100, it is confirmed as an unsafe risk. This takes into account factors like the original sender, their domain, their IP address and their geography
- If the URL is associated with a source of malicious phishing email content a flag is raised
- If the URL is associated with senders of malware or viruses a flag is raised
All of these checks are carried out in seconds against a growing list of offenders that is updated every 24-48 hours
3 – QuIPS combines all that intelligence to decide which of three states the email shoud be assigned
We automate the calculations and send our users back an informed response within minutes. QuIPS provides you with expert guidance that an individual does not have easy access to. A Safe response is shown below. Read FAQ 1 to learn what they all mean