“You have an absolute right to object to an organisation using your data for direct marketing – in other words, trying to sell things to you. This means it must stop using the data if you object.” – ICO Website

If you want to object to the way an organisation is using your personal data, send the below letter/email to invoke your ‘Right To Object’:


[Name and address of the organisation]

Dear [Sir or Madam / name of the person you have been in contact with]

Information rights concern
[Your details to help identify you]

I am concerned that you have not handled my personal information properly.

[Give details of your concern, explaining clearly and simply what has happened and, where appropriate, the effect it has had on you.]

I understand that before reporting my concern to the Information Commissioner’s Office (ICO) I should give you the chance to deal with it.

If, when I receive your response, I would still like to report my concern to the ICO, I will give them a copy of it to consider.

You can find guidance on your obligations under information rights legislation on the ICO’s website (www.ico.org.uk) as well as information on their regulatory powers and the action they can take.

Please send a full response within one calendar month. If you cannot respond within that timescale, please tell me when you will be able to respond.

If there is anything you would like to discuss, please contact me on the following number [telephone number].

Yours faithfully


It is the organisations legal obligation to respond, either by;

  1. Removing you from their direct marketing list.. Success!!
  2. Giving you a valid reason for not obliging.. If you do not agree with their reason; you can report to the ICO here: https://ico.org.uk/make-a-complaint/

For more information and instruction on your rights, please visit the ICO website: https://ico.org.uk/your-data-matters/the-right-to-object-to-the-use-of-your-data/.